Even in the last few years, social media has evolved in ways we couldn’t have imagined. These new tools available at our fingertips, have meant it has also changed how business’ function, specifically how they market and brand themselves. Even as social media constantly advances; it has still been around long enough to incite a few misconceptions when it comes to business marketing.
When you are faced with a newly created product, that you want to get out to the world, it is easy to think that potential customers are ready and willing to ‘buy off the page’. Never having to interact with another human, this process effortlessly plays into the demands of the self-empowered contemporary consumer. As a direct result, the ‘Free Trial’ approach is born.
In the UK alone, 55% of B2B buyers say they search for product or vendor information on social media prior to purchasing (Meltwater). With that in mind, social media marketing has become an increasingly essential aspect of any company’s B2B marketing strategy. To stand out in an already crowded environment, it is critical for any respectable technology company to utilise social media as a profitable resource in a beneficial way to get their message out to the world.
Before you do anything within your inbound marketing journey, you need to focus on one important thing: Buyer Personas.
Through our experience of introducing clients to inbound marketing, we have noticed that companies often neglect the potential optimisation possibilities of their websites, in particular their homepages. Missing out on homepage and website optimization can seriously harm your inbound capabilities and can drastically prevent performance expectations.
There is always a reason to hold off from redesigning your company website; either it's too expensive, too complicated, or you just don't have the time! These excuses can seriously damage your company's ability grow and get leads. It is simple, if you want to obtain your business goals, you need to be able to sell your product or business, and to do that you need to attract quality leads. Holding off will only prevent those excellent leads, consumer attention and vital traffic that can easily be yours. All you need is a goal-orientated, up to date and relevant website - so what are you waiting for?
If you’ve never seen inbound marketing really work in action, I can understand your disbelief. In comparison to traditional outbound marketing and the active process of finding customers, it is difficult to wrap your head around the idea that letting prospects come to you can pay off in the long run.
Whether you are new to inbound marketing or a seasoned advocate, new terms and phrases are always popping up as technology develops. This being the case, we thought it beneficial to bring together and define 21 of the most inbound common phrases and words, to refresh your memory (and make you look savvy in front of your colleagues).
With 2016 quickly coming to an end, let’s celebrate the past year!