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Well Done HubSpot - I LOVE the HubSpot Growth Stack Concept

10-Nov-2016 16:08:02 / by beverley russell posted in Full Funnel Marketing

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Having missed the HubSpot INBOUND16 conference because my daughter broke her arm :( I am watching it remotely. I must say I LOVE the new Growth Stack concept which is now on the home page of the HubSpot website.

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THE IMPORTANCE OF a FULL FUNNEL MARKETING APPROACH FOR THE B2B TECH SECTOR

10-Nov-2016 09:37:03 / by beverley russell posted in Full Funnel Marketing

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If you're a B2B marketer, you will definitely be familiar with the marketing funnel and how buyer behaviour changes throughout the funnel BUT have you analysed your sales & marketing teams' alignment in parallel to the funnel. If your B2B organisation is struggling to generate and convert leads then read on about how to implement a full funnel marketing approach.

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