There are two things your website needs to do: show prospective customers why they should give you their time and money, and be easy to find. Your web copy shows prospects how your product or service helps solve their problem. It may even show them you’re a better choice than your competitors. But what if your website were invisible to some prospects? Good copy alone won’t bring buyers to your site; you need good SEO and keyword tools too. That's where HubSpot comes in. Here are 7 ways to increase SEO rankings with HubSpot.
1. Suggesting keywords TO USE
Before you write any blog posts, you should find out what terms people are searching for. The HubSpot keyword tool can tell you this. Use the 'Get Suggestions' button to bring up a list of key phrases and how often they're being searched for. Choose the phrases that are getting the right amount of searches for your business. This will help you to write blog posts with relevant SEO in the back of your mind.
2. Assessing keyword difficulty
After you've identified the keywords you want to rank well for, you can see how difficult it is to rank for them in HubSpot. Go to 'Reports' and then 'Keywords' to display a list of all the keywords you added earlier. You'll see their monthly searches again, along with a difficulty ranking. The lower this number, the easier it will be for you to increase website SEO for that particular keyword. Additionally, you can create a campaign and assign your keywords to this.
3. Ensuring pages are ready for Google
HubSpot acts as a checklist for optimising your web pages for Google’s search results. before you publish a page, it can tell you if:
- Your title is using keywords and within the 70-character limit
- The body copy has internal links (see below point on topic clusters and pillar pages)
- Keywords are being used too often or too little
- You've remembered a call-to-action
- There are images, and if you can add keywords to their alt text
- Your meta description is within the 150-character limit and using keywords
Completing these checks means you can optimise your content to 100%.
4. Using topic clusters and pillar pages
Topic clusters and pillar pages help you to organise your blog post architecture. It works like this: you select a web page about a broad topic which you want to rank well for. This is your pillar page. Next, you write and publish blog posts that are connected to your pillar page topic, but using more specific search phrases. These are your topic clusters. Finally, you add hyperlinks that take readers from your blog posts to your pillar page.
For example, a pillar page about 'SEO Services' may have blogs linking to it with titles like 'How to improve SEO rankings' and 'SEO mistakes to avoid'. You can set up topic clusters from the Strategy section in HubSpot.
5. Analysing Page Performances
HubSpot's Page Performance tool can show you how well your pages are doing, and if there are any areas you need to improve. Good areas will be indicated with a green tick, while areas that need addressing will be highlighted by a yellow warning sign.
6. Comparing your keywords with your competitors’
Another great feature of HubSpot is that you can compare your keywords against your competitors' efforts. If you place a competitor URL into the HubSpot competitor tool, HubSpot will populate through their keywords to show their rank and the difference from yours. This will help you figure out the work you need to do to make sure your website is the first one your prospects find.
7. Auto-coding for tablets and mobiles
What looks good on a desktop may not look good on a tablet or mobile. Not without extra coding anyway, which takes time. But it’s important to take care of this as a lot of people use these devices when browsing the web, and in 2015, Google changed their algorithms to prioritise mobile-friendly sites in SERPs. When you make an update to the desktop version of your website on HubSpot, it will automatically synchronise this with its tablet and mobile versions. You’ll save time and have a tablet and mobile friendly website.
Write well and be found
Good SEO compliments good copy. With both, your prospects can easily find your website and see that your product or service is the right choice for them.
If you want to know more about HubSpot and how to increase SEO, get in touch! Resourceful Marketing are a Winchester SEO and inbound marketing consultancy, who have the skills and tools to support you on your inbound journey.