Just over a year ago, we started our HubSpot journey. As an outsourced marketing agency we wanted to bring enterprise grade marketing within the reach of our clients. With HubSpot, we have done exactly that!
Having missed the HubSpot INBOUND16 conference because my daughter broke her arm :( I am watching it remotely. I must say I LOVE the new Growth Stack concept which is now on the home page of the HubSpot website.
If you're a B2B marketer, you will definitely be familiar with the marketing funnel and how buyer behaviour changes throughout the funnel BUT have you analysed your sales & marketing teams' alignment in parallel to the funnel. If your B2B organisation is struggling to generate and convert leads then read on about how to implement a full funnel marketing approach.
- You can hire, train and retain a permanent internal marketing team
- You can outsource your marketing to a marketing consultancy
- You can have a combination of both
When working out your options, it is worth taking into account the following 4 factors.
According to HubSpot’s latest ‘State of Inbound 2016 ’ report, reducing customer acquisition is cited as the one of the marketing team's top priorities. Acquisition can often be an expensive process with activities like trade fairs, advertising and list purchase. But, when you’re a tech company, there are some great marketing initiatives and steps you can take which will cost efficiently create leads and reduce your customer acquisition cost.
In recent years, our digital world has transformed the way we do business. One of the areas most impacted has been the way we go to market in the B2B tech envrionment. A decade ago, our marketing mix was dominated by the sales cycle and featured email blasts, tradeshows, advertising and telemarketing. Now with the advent of the new IT buyer, a more passive approach is needed involving blogging, SEO, Social Media, Reviews, Email nurture campaigns and marketing automation. This blog contains a checklist of 5 things you need to get right to entice todays' digitally savvy IT buyer:
Over recent years, the Managed Service Provider (MSP) sector has undergone a variety of changes including market maturity, increasing competition and a more digitally savvy IT buyer. Every player in this market needs to understand, assess and react to this changing landscape in order to survive and grow. This blog looks at how MSPs are responding and how growth–orientated MSPs are looking at marketing automation platform to transform their marketing activities.
Today, most large SaaS (software-as-serice) vendors use marketing automation. If you are a software vendor investigating how to generate leads then you need to seriously consider marketing automation as your solution. In this blog, we’ll explain what marketing automation is, benefits to SaaS companies like yourself and how you can get started.