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We help b2b companies generate leads, grow revenue and understand the new way customers buy

21 Inbound Marketing Terms You Should Know

23-Jan-2017 14:59:42 / by Jessica Jeffries posted in Inbound Marketing

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Whether you are new to inbound marketing or a seasoned advocate, new terms and phrases are always popping up as technology develops. This being the case, we thought it beneficial to bring together and define 21 of the most inbound common phrases and words, to refresh your memory (and make you look savvy in front of your colleagues).

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2016 & Looking Towards the Future: New Office, New Starter, New Year.

23-Dec-2016 11:19:46 / by Jessica Jeffries posted in Resourceful Marketing News

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With 2016 quickly coming to an end, let’s celebrate the past year!

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WHY IS NOONE DOWLOADING MY E-BOOK?

16-Nov-2016 13:14:07 / by beverley russell posted in Content Creation

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Well Done HubSpot - I LOVE the HubSpot Growth Stack Concept

10-Nov-2016 16:08:02 / by beverley russell posted in Full Funnel Marketing

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Having missed the HubSpot INBOUND16 conference because my daughter broke her arm :( I am watching it remotely. I must say I LOVE the new Growth Stack concept which is now on the home page of the HubSpot website.

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THE IMPORTANCE OF a FULL FUNNEL MARKETING APPROACH FOR THE B2B TECH SECTOR

10-Nov-2016 09:37:03 / by beverley russell posted in Full Funnel Marketing

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If you're a B2B marketer, you will definitely be familiar with the marketing funnel and how buyer behaviour changes throughout the funnel BUT have you analysed your sales & marketing teams' alignment in parallel to the funnel. If your B2B organisation is struggling to generate and convert leads then read on about how to implement a full funnel marketing approach.

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An In-house Marketing Department OR Outsourced Marketing Team

18-Oct-2016 14:54:53 / by beverley russell posted in Outsourced Marketing

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 Is your sales team struggling to get new sales leads? Does your company need results-driven marketing? If you are planning for a robust and effective marketing program to kickstart your sales, you have the following choices:
  • You can hire, train and retain a permanent internal marketing team
  • You can outsource your marketing to a marketing consultancy
  • You can have a combination of both

When working out your options, it is worth taking into account the following 4 factors.

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5 Ways to reduce your Customer Acquisition Cost in the B2B tech sector

12-Oct-2016 15:41:26 / by beverley russell posted in Lead generation

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According to HubSpot’s latest ‘State of Inbound 2016 ’ report, reducing customer acquisition is cited as the one of the marketing team's top priorities. Acquisition can often be an expensive process with activities like trade fairs, advertising and list purchase. But, when you’re a tech company, there are some great marketing initiatives and steps you can take which will cost efficiently create leads and reduce your customer acquisition cost.

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5 ways marketing can help B2B technology companies with lead generation

06-Jul-2016 07:20:51 / by beverley russell

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INTRODUCTION:

In recent years, our digital world has transformed the way we do business. One of the areas most impacted has been the way we go to market in the B2B tech envrionment. A decade ago, our marketing mix was dominated by the sales cycle and featured email blasts, tradeshows, advertising and telemarketing. Now with the advent of the new IT buyer, a more passive approach is needed involving blogging, SEO, Social Media, Reviews, Email nurture campaigns and marketing automation. This blog contains a checklist of 5 things you need to get right to entice todays' digitally savvy IT buyer:

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Benefits of marketing automation for Managed Service Providers (MSP)

17-May-2016 10:29:09 / by beverley russell posted in marketing automation, MSP

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Over recent years, the Managed Service Provider (MSP) sector has undergone a variety of changes including market maturity, increasing competition and a more digitally savvy IT buyer.  Every player in this market needs to understand, assess and react to this changing landscape in order to survive and grow. This blog looks at how MSPs are responding and how growth–orientated MSPs are looking at marketing automation platform to transform their marketing activities.

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The benefits of marketing automation for SaaS companies

25-Apr-2016 08:50:40 / by beverley russell

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INTRODUCTION:

Today, most large SaaS (software-as-serice) vendors use marketing automation.  If you are a software vendor investigating how to generate leads then you need to seriously consider marketing automation as your solution. In this blog, we’ll explain what marketing automation is, benefits to SaaS companies like yourself and how you can get started.

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