If you’ve never seen inbound marketing really work in action, I can understand your disbelief. In comparison to traditional outbound marketing and the active process of finding customers, it is difficult to wrap your head around the idea that letting prospects come to you can pay off in the long run.
Whether you are new to inbound marketing or a seasoned advocate, new terms and phrases are always popping up as technology develops. This being the case, we thought it beneficial to bring together and define 21 of the most inbound common phrases and words, to refresh your memory (and make you look savvy in front of your colleagues).
With 2016 quickly coming to an end, let’s celebrate the past year!
Having missed the HubSpot INBOUND16 conference because my daughter broke her arm :( I am watching it remotely. I must say I LOVE the new Growth Stack concept which is now on the home page of the HubSpot website.
If you're a B2B marketer, you will definitely be familiar with the marketing funnel and how buyer behaviour changes throughout the funnel BUT have you analysed your sales & marketing teams' alignment in parallel to the funnel. If your B2B organisation is struggling to generate and convert leads then read on about how to implement a full funnel marketing approach.
- You can hire, train and retain a permanent internal marketing team
- You can outsource your marketing to a marketing consultancy
- You can have a combination of both
When working out your options, it is worth taking into account the following 4 factors.
According to HubSpot’s latest ‘State of Inbound 2016 ’ report, reducing customer acquisition is cited as the one of the marketing team's top priorities. Acquisition can often be an expensive process with activities like trade fairs, advertising and list purchase. But, when you’re a tech company, there are some great marketing initiatives and steps you can take which will cost efficiently create leads and reduce your customer acquisition cost.
In recent years, our digital world has transformed the way we do business. One of the areas most impacted has been the way we go to market in the B2B tech envrionment. A decade ago, our marketing mix was dominated by the sales cycle and featured email blasts, tradeshows, advertising and telemarketing. Now with the advent of the new IT buyer, a more passive approach is needed involving blogging, SEO, Social Media, Reviews, Email nurture campaigns and marketing automation. This blog contains a checklist of 5 things you need to get right to entice todays' digitally savvy IT buyer:
Over recent years, the Managed Service Provider (MSP) sector has undergone a variety of changes including market maturity, increasing competition and a more digitally savvy IT buyer. Every player in this market needs to understand, assess and react to this changing landscape in order to survive and grow. This blog looks at how MSPs are responding and how growth–orientated MSPs are looking at marketing automation platform to transform their marketing activities.