Search engine optimisation, or SEO for short, can seem complicated if you’re a complete beginner. And you have a good reason to feel that way. There are a lot of technicalities to it, and these can change. A lot.
Your blog posts show prospects why they should choose you over your competitors. They appeal to your readers’ emotions too. This is good, as people make decisions based on emotion. But you’ve got a problem if your posts aren’t appearing in search engine results pages (SERPs).