In your dreams, your marketing and sales teams are best friends. They often talk to each other about how their joint efforts are bringing your business lots of revenue. But those are your dreams. Reality is a bit different.
We're delighted to share the news that we are now HubSpot Gold Partners. In fact, we're the first HubSpot Gold Partners in Winchester and one of a handful in Hampshire.
A healthy business contact database, with information segmented by your prospects' goals, challenges and buyer journeys, is essential for effectively targeting your marketing messages.
More and more people are shutting out traditional marketing, such as advertising and cold calling. These methods are disruptive and aren't tailored to the individual's buyer journey.
In the UK alone, 55% of B2B buyers say they search for product or vendor information on social media prior to purchasing (Meltwater). With that in mind, social media marketing has become an increasingly essential aspect of any company’s B2B marketing strategy. To stand out in an already crowded environment, it is critical for any respectable technology company to utilise social media as a profitable resource in a beneficial way to get their message out to the world.
Whether you are new to inbound marketing or a seasoned advocate, new terms and phrases are always popping up as technology develops. This being the case, we thought it beneficial to bring together and define 21 of the most inbound common phrases and words, to refresh your memory (and make you look savvy in front of your colleagues).