In your dreams, your marketing and sales teams are best friends. They often talk to each other about how their joint efforts are bringing your business lots of revenue. But those are your dreams. Reality is a bit different.
According to HubSpot’s latest ‘State of Inbound 2016 ’ report, reducing customer acquisition is cited as the one of the marketing team's top priorities. Acquisition can often be an expensive process with activities like trade fairs, advertising and list purchase. But, when you’re a tech company, there are some great marketing initiatives and steps you can take which will cost efficiently create leads and reduce your customer acquisition cost.