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We help b2b companies generate leads, grow revenue and understand the new way customers buy

4 Ways to Align Your Inbound Marketing and Sales Teams

23-Jul-2018 11:02:39 / by Greg Henley posted in Lead generation, Inbound Marketing, inbound Sales

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In your dreams, your marketing and sales teams are best friends. They often talk to each other about how their joint efforts are bringing your business lots of revenue. But those are your dreams. Reality is a bit different.

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5 Ways to reduce your Customer Acquisition Cost in the B2B tech sector

12-Oct-2016 15:41:26 / by beverley russell posted in Lead generation

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According to HubSpot’s latest ‘State of Inbound 2016 ’ report, reducing customer acquisition is cited as the one of the marketing team's top priorities. Acquisition can often be an expensive process with activities like trade fairs, advertising and list purchase. But, when you’re a tech company, there are some great marketing initiatives and steps you can take which will cost efficiently create leads and reduce your customer acquisition cost.

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