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Benefits of marketing automation for Managed Service Providers (MSP)

17-May-2016 10:29:09 / by beverley russell posted in marketing automation, MSP

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Over recent years, the Managed Service Provider (MSP) sector has undergone a variety of changes including market maturity, increasing competition and a more digitally savvy IT buyer.  Every player in this market needs to understand, assess and react to this changing landscape in order to survive and grow. This blog looks at how MSPs are responding and how growth–orientated MSPs are looking at marketing automation platform to transform their marketing activities.

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