Search engine optimisation, or SEO for short, can seem complicated if you’re a complete beginner. And you have a good reason to feel that way. There are a lot of technicalities to it, and these can change. A lot.
More and more people are shutting out traditional marketing, such as advertising and cold calling. These methods are disruptive and aren't tailored to the individual's buyer journey.
There is always a reason to hold off from redesigning your company website; either it's too expensive, too complicated, or you just don't have the time! These excuses can seriously damage your company's ability grow and get leads. It is simple, if you want to obtain your business goals, you need to be able to sell your product or business, and to do that you need to attract quality leads. Holding off will only prevent those excellent leads, consumer attention and vital traffic that can easily be yours. All you need is a goal-orientated, up to date and relevant website - so what are you waiting for?